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When the iPhone was first launched the story was told that there would be no local applications and that developers should build Web 2.0 solutions. Given that the first iPhone was limited to slow EDGE data rates, that felt like using dial-up modems back in the 90s, these sites had to be carefully designed to minimize the amount of data being shuttled back and forth. These limitations drove the creation of some of the best designed web interfaces. 
A lot of users prefer them to the regular web interface as they convey the important information succinctly, without a lot of clutter. Edward Tufte writes about the iPhone, "The content is the interface, the information is the interface, not the computer administration debris."  Powerset CEO Barney Pell told John Markoff of the New York Times "The small screen forces you to be even more ruthless and focus on usability almost like a haiku".
If you use a Site Specific Browser (such as Fluid or Prism) you can select your User Agent to report to the remote server that you are using a mobile phone, even from your desktop. With billions of mobile phones in use, the future of web design is mobile. |
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Ruby White is dedicated to fantastical sharing, to making the common place special, and the special, ordinary, "for there is nothing either good or bad, but thinking makes it so". Ruby White has a rich heritage with some of the best creative designers working today. Ruby White is shifting gear and providing powerful design solutions while making the user experience all the more friendly. A new framework, ground-up refactoring, and a highly-active development team brings the excitement of 'the next generation of sharing' to your fingertips. Whether you are a creative director, systems architect, or hardware engineer Ruby White can take you to the next level of product delivery. The new Ruby White has such incredible power and flexibility, you are free to take whatever direction your creative mind takes you and we're here to help you get there more easily than ever before. Thinking of sharing? Fantastic! |
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Ruby White has assembled a top-notch team of designers to form the new Ruby White Creative Team. This new team will solely focus on creating and deploying creative solutions. |
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Read more... [The New Ruby White Creative Team]
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If you need illustrations for your next game, website, album cover, book, or poster contact Ruby White. You can see more of Ruby White's recent work here. 
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The Cloud is for Fantastical Sharing! The Cloud is a metaphor for the Internet, its name comes from the fluffy shape that is used to draw computer networks, a friendly abstraction for the complex infrastructure it obscures. The Cloud is a style of communication in which complex computer functions are provided as a 'service' allowing users to access them from anywhere, "in the cloud" without any knowledge, expertise, or control over the technical infrastructure that supports them. Cloud computing is a general concept that makes technology an omnipotent servant. We don't have to worry about where information is physically stored, as long as we can get online we can access it, anywhere at anytime. |
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